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The press service of the American brand reported 100,000 pre-orders for the Avenger model. In just a year and a half, the compact crossover was able to become one of Jeep’s bestsellers: even in the USA, only Compass, Wrangler and Grand Cherokee sell better! The success of the Avenger is surprising in its own way, because the canons are not followed: only the design is from Jeep, and the filling is Peugeot 2008 and Opel Mokka.

The Jeep Avenger has been on sale in Europe since the second half of 2022, but initially the crossover was only available as an electric vehicle, with deliveries of the running petrol version beginning in December. The hybrid was added to the lineup at the end of last year, and the all-wheel drive option is still only in the project.

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Based on the results of the first full year of sales (2023), the Jeep Avenger outstripped the Compass and became a bestseller in Europe. Journalists and independent experts praised the model: last year, the SUV became “Car of the Year” in Europe. Part of the success is explained by the price: a Jeep Avenger with a turbo engine and manual transmission costs only 25.3 thousand euros.

In the US, annual Jeep sales have fallen for five years in a row, and demand is down 44% since its 2018 peak. Americans are not happy with the low reliability, high maintenance costs and increased wear and tear of their cars. However, in Europe, thanks to Avenger, customer interest was regained.

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