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The Volkswagen concern announced that the Cupra brand, which separated from Seat in 2018, is expanding its presence: by the end of this decade, cars of this brand will begin to be sold in the American market. Americans will be offered an electric version of the Formentor crossover (apparently a new generation), as well as a larger battery-powered all-terrain vehicle, the production of which is planned to be organized in Mexico.

The Formentor is the flagship model of the Spanish brand, named after the cape in Mallorca, and sits in the same class as the Volkswagen Tiguan. It has been in service since 2020 and is presented on the European market with a 2.0-liter engine producing 310 horsepower coupled with a seven-speed “robot.” It also has a hybrid modification, the Formentor eHybrid, which includes a 1.4 TSI engine, an electric motor built into a six-speed DSG gearbox, and a battery with a capacity of 13 kilowatt-hours. The total output is 245 horsepower. The range on pure electricity is 50 kilometers.

Motor1.com writes that the updated Formentor will be presented in Europe in the near future, and by the time it enters the US market, the model will probably change generations and acquire a fully electric modification. There is little information about the second yet unnamed model: all that is known is that it will be an all-terrain vehicle larger than the Formentor, and also, apparently, electric.

Seat and Cupra CEO Wayne Griffiths hinted that the cars were planned to be sold in the US “under a new distribution model”, but did not specify what that meant. It can be assumed that Cupra will move sales online.

Crossovers are not for us

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