The Swedish brand announced that it will soon reduce its staff by 15 percent – approximately 450 people will be laid off. According to Automotive News, the electric car manufacturer took this step amid “difficult market conditions” and to save money in order to break even by 2025. Analysts note that Polestar is seriously losing to Tesla and the Chinese BYD, which have an aggressive pricing policy.
At the end of 2023, Polestar sold 54.6 thousand cars worldwide, which is six percent more than the result of 2022. However, the company notes that production volumes are lower than planned by about 10-20 thousand units, so the plan to sell 80 thousand cars last year failed.
To date, the Polestar line is represented by three models with indices 2, 3 and 4. Polestar 2 is an electric liftback that is available with rear-wheel drive or all-wheel drive and batteries with a capacity of 69 or 82 kilowatt-hours. An electric car can also be bought in Russia, although the brand is not officially represented on our market. Prices start at approximately 6.7 million rubles.
The large 4.9-meter crossover Polestar 3 entered the market in 2022, and it can be brought to Russia on order for 12 million rubles. The Polestar 4 coupe-crossover, which will join the Swedish brand’s model line in 2023, will cost slightly less – eight million rubles.
All of the listed models on the global market cost about 10 thousand dollars more than competitors from Tesla. Carscoops, citing interviewed experts, writes that in order to compete with Tesla and the Chinese BYD, the Swedish automaker will have to return to the ecosystem of Volvo and Geely. The latter, we recall, still own 88 percent of Polestar shares.
Young and green: new electric vehicles