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South Korean media, including, have published the first photos of the new generation Actyon, which will be sold under the KGM brand, replacing SsangYong. The crossover was captured at the factory: it has a fundamentally different exterior design in the style of current KGM models with LED lights stretching from headlight to headlight and two-level rear optics.

The new Actyon is based on the Torres EVX, which means that with the change of generation it will become electric and, in all likelihood, will receive a 207-horsepower electric motor and a 70-kilowatt-hour battery. Whether it will have an internal combustion engine version, like the Torres, is still unknown – more details will appear closer to the premiere, which is expected in the second half of this year.

Actyon was also sold in Russia: before SsangYong left the market, we had a 2013 crossover with a two-liter gasoline engine. The model was popular, but the next generation, which premiered in 2019, was never brought to Russia.

SsangYong’s business went downhill and the company found itself on the verge of bankruptcy, from which it was saved in 2023 by a consortium led by the chemical concern KG Group. After that, the SsangYong name became a thing of the past and the brand was renamed KGM.

SsangYong brand is no more, now KGM Motors is in its place New Korean brand registered in Russia Former SsangYong to produce cars in Iran

KGM’s current model line-up includes the aforementioned Torres and its electric version EVX, the compact Tivoli, as well as the Korando, Rexton and Musso pick-up. The brand entered the UK market earlier this year and recently announced plans to launch local production in Iran.

It is unknown whether the renamed SsangYong will return to Russia. In March of this year, a graphic image of the new brand logo appeared in the database of the Federal Institute of Industrial Property (FIPS), but the registration of a trademark does not necessarily mean the brand will enter the Russian market. Especially in the context of sanctions, when all Korean companies are not officially represented in the Russian Federation.

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