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The statistics for the first half of the year have been summed up, and they are interesting in their own way. The sports car market in North America fell by almost 12%, but the Nissan Z showed a 51% increase, and the Toyota GR86 ended the six-month period with a result of +42%! At the same time, other budget roadsters and coupes from the Land of the Rising Sun are in the red: the Mazda MX-5 lost 42% of buyers, the Subaru BRZ – 44%.

Subaru explained the failure of the BRZ on the wave of success of the technically identical Toyota GR86 by a decrease in production: supposedly, the capacities are loaded with the new Forester crossover. The already aging Lexus RC and LC coupes finished the half-year in the plus by 12% and 18% respectively, and the absolute leader of the segment, the Ford Mustang, is also successful (+8%).

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Interestingly, the discontinued Dodge Challenger remains in second place in absolute sales, with 21,217 units sold. But Chevrolet Camaro stocks are running low: 5,306 pony cars were sold in the first half of the year, which is a more than threefold drop compared to the same period in 2023. Things are bad for the Nissan GT-R: it is still being sold, but the sales are comparable to supercars (38 units in six months).

After the end of sales of Dodge pony cars, the Chevrolet Corvette will certainly enter the top three leaders of the segment: almost 18 thousand cars found customers in six months! However, the statistics are not complete, since Porsche did not provide data. It seems that it has nothing to brag about: the 718 family lost a third of its customers, and the 911 lost up to a quarter of buyers.

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