Marketing chief Emanuele Carando confirmed to reporters that built-in navigation will disappear from the list of factory equipment. According to a Ferrari representative, smartphones with Apple CarPlay and Android Auto mirroring protocols are much more user-friendly. The Purosangue crossovers and 12Cilindri supercars no longer have satellite navigation.
Two years ago, the Ferrari Purosangue crossover debuted without satellite navigation. Now the company has confirmed that they will no longer spend money on original solutions in this area. Emanuele Carando made it clear: smartphone navigation is more useful in the long run, and customers won’t have to deal with a new interface.
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“Our cars are not used every day, and we don’t want our customers to have to figure it out every time. [с новой для себя логикой работы навигации]. They have their phone, Apple maps, Google maps or whatever. These are the tools that they will be able to use in every car,” a leading marketer explained Ferrari’s logic.
All current Ferraris have both Apple CarPlay and Android Auto, although five years ago both technologies were not offered for all Italian cars. And just 15 years ago you had to pay extra for satellite navigation: on a Ferrari 458 this option cost $6,650! However, the innovation also has disadvantages: in areas without the Internet, it will become more difficult to navigate while driving a Ferrari.
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