According to the RIA Novosti news agency, the domestic manufacturer is launching a customer support program. The head of the company, Maxim Sokolov, said that the car plant partially compensates the interest rate for customers purchasing cars under the credit program. According to the concern’s management, the solution will increase demand for cars.
AvtoVAZ decided to introduce benefits for buyers against the backdrop of the Central Bank raising the key rate to 15 percent. The automaker will allocate about 600 million rubles from its own budget for the support program. Buyers will be able to obtain preferential loans from Auto Finance Bank, which is part of the company. Previously, the structure belonged to the Renault-Nissan concern.
Today, the minimum cost of a Lada Vesta is 1,239,900 rubles. For this money you can buy a sedan in the Comfort configuration with a 90-horsepower engine. The top version of Techno, equipped with a 106-horsepower engine, will cost at least 1,798,900 rubles.
The day before, Lada Vesta NG buyers spoke about a serious malfunction in their cars. Customers complained en masse about a defect in the operation of the digital dashboard.
New Russians: premieres of our automobile industry
