BMW Senior Vice President of Brand and Product Management Bernd Körber said in an interview with BMW Blog that there will not be a luxury truck in the brand’s lineup. According to him, such a model does not correspond to the image of the company, whose task is to create dream cars. However, BMW is considering the possibility of creating another practical car – a full-fledged SUV.
Kerber’s statement contradicts the words of the head of BMW Design, Domagoj Dukec. A year ago, he noted that BMW was eyeing the luxury pickup segment.
BMW needs to differentiate itself by making dream cars, so the brand is better suited to niche models, Kerber said. The pickup truck, which has never been in the Bavarians’ production line, goes beyond image.
BMW explained why gasoline models will lose the letter i Hennessey modestly modified the Toyota Tundra TRD 428 hp pickup truck. and 4.5 seconds to “hundreds”: all-wheel drive Geely pickup truck presented
However, the manufacturer does not rule out that it may release a rival to the Land Rover Defender and Toyota Land Cruiser. However, we are not talking about a new model with the “square” design that has become widespread recently. According to some reports, particularly “brutal” versions of existing cars, such as the X3 or X5, may see the light of day.
Two years ago, STEK Automotive showed a pickup truck based on the BMW M4 sports car. BMW itself has also experimented with this type of body more than once: in 2019, a group of BMW Group vocational school students made a pickup truck from the X7 crossover. And 13 years ago, BMW launched a truck based on the M3 at the Nurburgring, which turned out to be an April Fool’s joke.
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