Thomas Schaefer, head of the Volkswagen Group, which includes Seat, in an interview with Autocar announced that he would soon say goodbye to the Spanish car brand. According to him, it will cease to exist when the life cycle of current models comes to an end. At the same time, the name Seat, or Sociedad Española de Automóviles de Turismo (Spanish community of cars for tourism), will not go down in history and will be used in a different incarnation.
In response to a question about Seat’s future, Thomas Schaefer replied that Seat’s place will be taken by its subsidiary Cupra, the most dynamically developing car brand in Europe. The Volkswagen Group has big plans for the Cupra, which means serious investments in further sales growth. Thus, according to Autocar, Seat may lose current models ahead of schedule: the Leon hatchback and station wagon after the 2024 update can completely go under the Cupra nameplate.
Seat was founded in 1950, and began producing cars in 1953, when the first copy of the 1400, a mid-size rear-wheel drive sedan, rolled off the assembly line. In 1986, the Spanish government sold the brand to the German concern Volkswagen Group.
As for the Cupra, its lineup will soon be replenished with a small crossover Terramar, close to the Audi Q3, as well as an inexpensive electric car based on the Dark Rebel concept, which will join the “green” Tavascan shown this year.
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