Companies from the PRC have picked up the trend from European brands for minimalistic two-dimensional emblems and logos: some time ago, Geely, and now JAC, modernized the identity. The latter filed a patent application for an updated logo in Russia – the abbreviation JAC (Anhui Jianghuai Automobile Co) is no longer voluminous and is now written in a new font. The document from the Rospatent database, which contains a new graphic solution, was noticed by the Autopotok telegram channel.
JAC is a Chinese company from Anhui province that has existed since 1964. In its history, the car brand changed its logo only twice: until 1999, it had an emblem in the form of a five-pointed star (a symbol of victory and superiority), enclosed in an oval, which in turn symbolized the globe. At the turn of the century, JAC completely abandoned the emblem and began using a logo with the name abbreviation on a black background. Another logo was used on commercial models – it was simply three chrome letters.
Current JAC logo
J.A.C.
In the document that appeared in the open database of Rospatent, the abbreviation lost its background and chrome border – now it is laconic, volumeless black letters JAC, made in the original font.
In Russia, the JAC brand is officially represented and sells six models: the J7 sedan (which will soon become the Moskvich 6 and will probably disappear from the Chinese brand’s lineup), the J3 and JS6 crossovers, the iEV7S electric hatchback, as well as two pickups, the T8 Pro and T6. The latter is currently produced at the facilities of the former Mazda plant in Vladivostok under the Sollers brand, so it, too, will apparently cease to be sold as JAC in the near future.
Coming soon on all roads of the country: official new products for Russia
