In a conversation with the RIA Novosti agency, Maxim Sokolov admitted: the new product is aimed at the younger generation. According to the top manager, the Lada Iskra is “perfect for the role of the first car.” Young people will like the model thanks to the functions linked to the multimedia system based on Yandex. Also, from the quote from the head of AvtoVAZ, we can conclude: Iskra will have voice-controlled functions.
Currently, the average age of a Lada owner is 42 years old, and the audience is gradually becoming younger. AvtoVAZ marketers believe that the new Iskra will only speed up this process. It will be possible to attract customers not only due to functionality: according to Maxim Sokolov, Iskra has a more dynamic and youthful design.
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An important argument in favor of young people may be the price: at the beginning of the month, the head of AvtoVAZ called the guideline values in the region of 1.0-1.2 million rubles. In other words, the basic Iskra should be about 20% cheaper than Vesta and 15% more expensive than Granta. However, nine months before the start of sales, both absolute prices and positioning relative to classmates may change.
In 2025, AvtoVAZ intends to produce at least 70 thousand Lada Iskra cars, and in the future, increase the annual circulation to 100 thousand units. Thus, the role of the absolute bestseller for Iskra is not yet predicted, because in 2023 Granta sold 206 thousand units, and Vesta in its best years found more than 110 thousand buyers.
Zhigulevskaya Mile 2024
