The Detroit Free Press found out that the premium brand of the concern Genaral Motors is ready to retreat and leave gasoline models in the lineup after 2030. In 2021, then-Cadillac boss Rory Harvey told reporters that the brand would become all-electric by 2030, but that development is now considered impossible. The automaker softened its position under market influence.
Cadillac Vice President John Roth said at a press conference that “electric vehicles and internal combustion engines will coexist for a number of years.” The top manager emphasized that he would like to make it clear: as long as Cadillac has the luxury of choice in the market, the auto giant will try to meet the needs [всех] clients.
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In response to a reporter’s question about how Cadillac’s current strategy contrasts with statements made three years ago, Mr. Roth stated literally the following: “We are committed to offering a line of all-electric vehicles by the end of the decade, and we are going to listen to the customer and let them be our guide.” The plan had to be revised amid a slowdown in the growth rate of sales of electric vehicles.
The Cadillac representative did not hide: gasoline models from the portfolio will not disappear anywhere even in 2030. Earlier, Mercedes-Benz, Volkswagen and Stellantis publicly announced the failure of the total electrification plan: all corporations will keep models with internal combustion engines in the range in the medium term.
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