The Belonging Bentayga art car celebrates diversity and inclusion and was created in collaboration with Stephen Wiltshire, a renowned British architectural artist. He depicted the most famous buildings from all over the world on the crossover, and did it from memory.
A few years ago, Bentley unveiled its Beyond100 roadmap, which focused on the wise use of limited resources, sustainability, and the need for diversity and accessibility. It is believed that diversity & inclusion is good. Bentley’s goal is therefore simple: to become the luxury manufacturer with the most gender and ethnically diverse workforce. Already today the company employs people of 52 nationalities. Bentley cars are sold in 67 countries, and there are showrooms in all the world’s major capitals.
Bentley
The first car to symbolize “diversity” was the Unifying Spur sedan, created by Bentley designer Rich Morris. But after the company moved to the next stage (the diversity & inclusion program includes five stages in total), something new was needed. This is how Belonging Bentayga was born – a joint project between Bentley and Stephen Wiltshire, an autistic architectural artist with a phenomenal memory. It is enough for him to see the cityscape just once in order to then reproduce it in the smallest detail.
Bentley
Bentley
Bentley
Bentley
Bentley
On the Bentayga, Wiltshire depicted famous buildings in New York, London, Paris, Rome, Milan, Venice, Tokyo and Hong Kong. Moreover, each side of the body is a separate continent. “The message that Belonging Bentayga conveys is that no matter where you live, you still belong to a larger whole,” says Bentley head of communications and inclusion Wayne Bruce. “Our culture of supporting every employee to achieve their full potential reflects Stephen’s ethos: do your best and never stop.”
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