According to specialists from the Avito Auto division, who analyzed data on the supply and demand for cars of various colors in Russia in the spring of 2024, the most popular shade of new cars among our compatriots is still white. Among used vehicles, black remains at the top. At the same time, for the first time, green was in the top five in popularity.
The share of white and black colors is about 37 and 24 percent of the market. Next, with an indicator of 16 percent, is gray. In addition, the Russians’ top 5 includes silver and green, which received almost seven and five percent, respectively. At the same time, the leader in growth in popularity was the yellow shade, which increased by more than 332 percent over the year. Also in the top three according to the dynamics of growth in demand are blue and pink colors.
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The minimum average price was for brown cars, which are estimated at 1.8 million rubles. The most expensive cars sold are gold cars, the average cost of which was 5.6 million rubles. Despite the increased popularity of bright colors, Russians still have classic white and black colors in their top fashion.
Last October, experts made predictions regarding the popularity of car colors. Then experts said that drivers would soon “switch” to more positive shades.
What colors are the most popular cars?
