At least, this is how Torsten Müller-Ötvös describes his future plans after leaving the office on his last day of work on November 30 in an official release from the British luxury brand. “Leading Rolls-Royce for almost 14 years has been the greatest privilege and pleasure of my professional life,” he said. On December 1, Rolls-Royce will be taken over by Chris Brownridge, who currently runs BMW UK.
Torsten Müller-Ötvös has been at the helm of Rolls-Royce since 2010, a record since Claude Johnson brought together Charles Rolls and Henry Royce, earning him the nickname “The Hyphen in Rolls-Royce.” Since then, the British luxury marque’s annual sales have risen from 1,000 vehicles in 2009 to 6,000 units in 2022. The company increased the production of exclusive versions of cars and expanded its model range, including thanks to the Cullinan crossover and the Specter electric car, each of which opened a separate chapter in the history of the brand.
In addition, with the participation of Müller-Ötvös, the Black Badge line was launched. Among his other achievements are the rejuvenation of the client base and the growth of the average bill. So, in 2010, a Rolls-Royce buyer was on average 56 years old, and in 2022 – already 43 years old. In addition, since then the average cost of a car has doubled from £250,000 to £500,000. The company’s significant contribution to the British economy cannot be denied – its staff increased from 300 to 2,500 people during the years of Müller-Ötvös’s leadership.
Apparently, the time has come to rest – commenting on his decision to resign, the top manager said that now he will finally have the opportunity to enjoy fly fishing. Chris Brownridge has been with BMW since 1995. Before heading up the Bavarian brand’s UK operations, he was Sales and Marketing Director for BMW UK and was also responsible for the MINI brand in the UK and Ireland.
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